DEAREST VERITAS NATION:
We are excited about our first Argentinian Virtual Wine Tasting with Argentina's 1st Female Winemaker, Susana Balbo
Saturday, Feburary 6th, 5pm
Purchase any 2 of the 4 bottles listed below
TASTING FOCUSES ON ALL 4 WINES
WE RECOMMEND PURCHASING ALL 4 BOTTLES
WINE No. 1. Susana Balbo Barrel Fermented Torrontes '15 $23
WINE No. 2. Susana Balbo Malbec '17 $22
Wine No. 3 Susana Balbo Cabernet Sauvignon '17 $25
Wine No. 4. Susana Balbo Brioso Red Blend '17 $47
Palacios Chorizo Picante, Drunken Goat, Manchego Valdehierro, Mahon Curado, Jammit Jam Blueberry Balsamic & Pepper, Artisan Crackers, Dried Apricots, Dried Cranberries
THE EARLY YEARS
Susana studied Enology at university and graduated cum laude in 1981, becoming the first qualified female enologist in Argentina. Finding a job as a winemaker was not easy in her hometown, Mendoza, where the wine industry was dominated by men. Being very determined, she decided to move to Salta, in the North of the country, to manage the winery Sucesión Michel Torino in Cafayate. It was a time when the wine industry in that area was hardly developed, which made the challenge even greater for a young unmarried female winemaker like Susana. During her time in Salta, Susana became a key figure in the quality improvement of the area's table wines, especially Torrontés, which today is symbolic in the Argentinian wine industry. Her Torrontés wines being true benchmarks of the variety, Susana gained the nickname 'The Torrontés Queen.'
A pioneer in Argentinian wine exportations, Susana has travelled the world representing the country with Malbec as Argentina's flagship. As early as 1997, her success as a business woman was highlighted by Argentina's Business Women Association, when they recognized her as 'Entrepreneur of the Year.' In 2003, Susana was nominated as Endeavor Entrepreneur, and in 2006 she was labeled a High Impact Entrepreneur by Endeavor Global. Always being aware of the difficulties that women face in the business world, she was also a founding member of Argentina's International Women Forum and, since 2009, she's been a member of Vital Voices, a non-governmental organization that identifies, trains and empowers emerging female leaders. In 2008, BEM Bordeaux Management School appointed her as mentor for their wine MBA program.
In 2011, she was nominated for the award 'Ernst & Young Emerging Entrepreneur.' In 2012, she was the only Argentinian considered as one of the '50 Most Powerful Women in the Wine World' by the British magazine Drinks Business. In 2013, Susana was recognized by Galicia Bank as 'Best Winery Executive' in the Agricultural Excellence Awards. In 2015, she was awarded 'Woman of the Year 2015' by Drinks Business Magazine
POLITICAL LIFE AND BEYOND
A woman of strong convictions, in 2015 Susana decided to utilize all of her experience and knowledge as a business woman for the good of the community by running for the office of congresswoman. In the elections of October 2015, she became a National Congresswoman for the political party 'Cambiemos' (“Let's Change”), representing the province of Mendoza.
Within Congress, she served as Vice President of the Small & Medium Business Commission, an important project implemented by Mauricio Macri's new government to create new jobs. As an entrepreneur and founder of a family winery, Susana's perspective proved a key asset. In 2017, President Macri selected Susana as chair of the W20, or Women's 20, a working group of the G20 dedicated to women's empowerment. In 2018, Susana transitioned from her role in Congress to focus full time on her work with the W20. The group will develop policies and initiatives promoting gender equality and economic empowerment leading up to the G20 Summit in Buenos Aires in 2018. The work is focused on four key pillars of inclusion: financial, digital, workplace and rural women. With a career in the wine industry of over 30 years, Susana Balbo is certainly the most well-known Argentinian female winemaker in the country and abroad, especially in countries where Argentinian wines are exported. Three times she was elected by her wine industry colleagues to be president of 'Wines of Argentina' for 2006-2008, 2008-2010 and 2014-2016. It was during this time that Argentinian wine exports made history, growing to double figures and gaining recognition for the country on the world's wine map. By performing this role she became an influential leader in this new wine-producing Argentina after decades of commercially relying only on the internal wine market.